AI & Automation guide

Retell AI Pricing & Cost Breakdown (2026)

Retell AI is priced per minute of call time, and the total depends mainly on which LLM you pick, plus platform and telephony fees. Here's a plain-English breakdown so you know what to expect and how to keep costs down.

By Arslan AyoubUpdated July 2026AI & Automation guide

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How Retell AI pricing works

Your per-minute cost is a stack of a few components. The biggest lever is the LLM you choose.

  • LLM cost — the model doing the thinking (the main variable)
  • Retell platform fee — per minute of conversation
  • Telephony — the cost of the phone call itself
  • Optional add-ons (knowledge base, integrations)

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LLM cost comparison (the main driver)

You can swap the model to balance quality and cost. A simple booking agent doesn't need the most expensive model.

  • GPT nano (~$0.003/min) — ultra-cheap, high-volume simple flows
  • Gemini Flash (~$0.027/min) — fast, good for multilingual
  • GPT 4.1 (~$0.045/min) — the best all-round default
  • Claude Sonnet (~$0.08/min) — highest reasoning for complex calls

What it might cost per month

A rough example: an agent handling 500 calls a month at ~3 minutes each is ~1,500 minutes. At a mid-range model plus fees, that's a modest monthly bill — usually far less than a part-time receptionist.

  • Cost scales with call volume × minutes
  • Low-volume businesses pay very little
  • High-volume: pick a cheaper model to keep it lean
  • Still typically cheaper than staffing phones

How to keep Retell AI costs down

A few smart choices make a big difference.

  • Match the model to the task (don't over-pay)
  • Keep prompts tight so calls stay efficient
  • Use a knowledge base so calls resolve faster
  • Route only the right calls to the agent

Official resources

For primary documentation, see: Make.com · n8n · Zapier.

FAQ

Retell AI Pricing & Cost Breakdown (2026) — FAQ

How much does Retell AI cost per minute?

It depends mainly on the LLM — roughly $0.003 to $0.08 per minute for the model, plus Retell's platform and telephony fees. For most businesses the total is a fraction of a part-time hire.

Can you help me set up a cost-effective Retell AI agent?

Yes — I pick the right model for your use case and design the agent so calls resolve quickly, keeping your per-minute cost low while still sounding great.

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