Retell AI Pricing & Cost Breakdown (2026)
Retell AI is priced per minute of call time, and the total depends mainly on which LLM you pick, plus platform and telephony fees. Here's a plain-English breakdown so you know what to expect and how to keep costs down.
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How Retell AI pricing works
Your per-minute cost is a stack of a few components. The biggest lever is the LLM you choose.
- LLM cost — the model doing the thinking (the main variable)
- Retell platform fee — per minute of conversation
- Telephony — the cost of the phone call itself
- Optional add-ons (knowledge base, integrations)
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LLM cost comparison (the main driver)
You can swap the model to balance quality and cost. A simple booking agent doesn't need the most expensive model.
- GPT nano (~$0.003/min) — ultra-cheap, high-volume simple flows
- Gemini Flash (~$0.027/min) — fast, good for multilingual
- GPT 4.1 (~$0.045/min) — the best all-round default
- Claude Sonnet (~$0.08/min) — highest reasoning for complex calls
What it might cost per month
A rough example: an agent handling 500 calls a month at ~3 minutes each is ~1,500 minutes. At a mid-range model plus fees, that's a modest monthly bill — usually far less than a part-time receptionist.
- Cost scales with call volume × minutes
- Low-volume businesses pay very little
- High-volume: pick a cheaper model to keep it lean
- Still typically cheaper than staffing phones
How to keep Retell AI costs down
A few smart choices make a big difference.
- Match the model to the task (don't over-pay)
- Keep prompts tight so calls stay efficient
- Use a knowledge base so calls resolve faster
- Route only the right calls to the agent