Webinar Follow-Up Automation
Segments attendees and runs tailored follow-up after every webinar.
Overview
Segments attendees and runs tailored follow-up after every webinar. I built a Make.com flow that pulls attendance and engagement from Zoom, segments attendees vs no-shows, and triggers tailored follow-up sequences in HubSpot. Built with Make.com, Zoom, HubSpot, this ai automation project was delivered for a client in USA and designed for reliability, a clean user experience and long-term maintainability — so it keeps delivering value well after launch.
The challenge
Warm webinar leads went cold because follow-up was manual and inconsistent.
What I built
I built a Make.com flow that pulls attendance and engagement from Zoom, segments attendees vs no-shows, and triggers tailored follow-up sequences in HubSpot.
Key features
- End-to-end workflow automation
- AI-powered steps for the smart work
- Error handling, retries and alerting
- Integrations with your existing tools
- Human-in-the-loop approvals where needed
- Full logging and an audit trail
The results
- Every attendee followed up automatically
- Hot leads prioritised by engagement
- More webinar pipeline converted
This is an example of my ai automation work. Need something similar? Start a project →
My delivery process
Discovery
We start by understanding the goal, the users and the constraints — no jargon, just a clear picture of what success looks like.
Plan & design
A clear scope, architecture and milestone plan, so you know exactly what's being built and when.
Build & iterate
Development in reviewable increments with regular updates, so you see working software early and often.
Launch & support
Testing, deployment and ongoing support, so it keeps running smoothly long after go-live.
Webinar Follow-Up Automation — FAQ
Can you build a webinar follow-up automation for my business?
Yes. I build custom ai automation solutions like this webinar follow-up automation, using Make.com, Zoom, HubSpot and tailored to your exact workflow, timeline and budget. Send me your requirements and I'll reply with a clear plan and quote.
How much does a project like this cost?
It depends on scope. After a short discovery call I provide a clear, fixed quote and milestone plan before any work begins — no surprises. Smaller builds start low; larger platforms are quoted per milestone.
How long does it take to build?
A focused MVP can take a few weeks, while a larger ai automation build runs in milestones over a couple of months. You'll see working software early and often, not just at the end.
What technology do you use, and will I own it?
This project uses Make.com, Zoom, HubSpot. I pick the right stack for each project, and you own 100% of the code and infrastructure — delivered in your own repositories and accounts.
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Want something like this built?
Tell me about your project and I'll get back to you within 24 hours. Prefer to chat? Message me on WhatsApp.